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Strategic management of the brand in the world of sport
Global Sport Marketing: Contemporary Issues and Practice - 1st Edition
PDF) Desbordes, M., Richelieu, A. (2012). Global Sport Marketing: Contemporary Issues and Practice. Routledge, May, 208 p.
There's only one Man United?”
An Integrated Approach to Sports Branding:
Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement
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A sport-oriented place branding strategy for cities, regions and countries | Semantic Scholar
The sport brand | 3 | International Sport Marketing | André Richelieu
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Creating and managing sport teams' brands | HSTalks
![PDF] Football teams going international — The strategic leverage of branding | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/c07d7f38687997a27789767a026d0c45b4e78d19/5-Table1-1.png "PDF] Football teams going international — The strategic leverage of branding | Semantic Scholar")
PDF] Football teams going international — The strategic leverage of branding | Semantic Scholar
